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New Marketing

5 Ways to Produce Content That Wins and Retains Customers.

September 2, 2015 | | One Comment

While there are several factors that contribute towards the success of any online marketing activity, the quality of content is arguably the most important. Your reach and SEM success become inconsequential if your content isn’t actively engaging your audience.  Read More

Even More Reasons To Start Using Video In 2015

December 17, 2014 |

For a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services. Read More

Why Inbound Marketing is the Future of Marketing.

July 12, 2014 |

Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online. Read More

Social Video vs. Broadcast Media Advertising

June 7, 2014 |

Social media and online video are two of the biggest trends to have emerged in consumer internet in the last decade. Facebook now boasts 1 billion users; a single video of South Korean singer Psy (‘Gangam Style’) now boasts nearly 532 million views, making it the single most watched clip in internet history. Read More

Is Content The Future of Search Marketing?

April 22, 2014 |

Google has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More

Marketing is Dead – Long Live Marketing.

September 24, 2013 |

It’s interesting that the well-established and proven marketing tools of old (most of them derived from the consumerism of 1950’s America); the theories and channels that were “the standard” just a few years ago, are so irrelevant in todays marketing landscape. So why do so many marketeers and ad execs seem so unable to move forward and embrace the new marketing rules? Read More