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Social media

5 Ways to Produce Content That Wins and Retains Customers.

September 2, 2015 | | One Comment

While there are several factors that contribute towards the success of any online marketing activity, the quality of content is arguably the most important. Your reach and SEM success become inconsequential if your content isn’t actively engaging your audience.  Read More

Ad agencies need to “blow themselves up and start again”.

January 25, 2015 |

According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.” Read More

Social Video vs. Broadcast Media Advertising

June 7, 2014 |

Social media and online video are two of the biggest trends to have emerged in consumer internet in the last decade. Facebook now boasts 1 billion users; a single video of South Korean singer Psy (‘Gangam Style’) now boasts nearly 532 million views, making it the single most watched clip in internet history. Read More

“It’s Time For Social Media To Be Taken Seriously.”

August 28, 2013 |

In their new ‘Seriously Social’ report into the effectiveness of brands’ use of social media, marketing information service Warc claims that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns. Read More