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Is Content The Future of Search Marketing?

April 22, 2014 |

Google has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More

Where Does Google Make Its Money?

May 20, 2013 |

It’s funny to think that less than 12 years ago Google launched its pioneering advertising platform AdWords, with just 350 customers.┬áIn less than 12 years the search giant has gone from strength to strength and in 2012 Google generated revenues of $50.18 billion, up from $37.91 billion in 2011. Read More