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New Marketing

Is Content The Future of Search Marketing?

April 22, 2014 |

Google has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More

Marketing is Dead – Long Live Marketing.

September 24, 2013 |

It’s interesting that the well-established and proven marketing tools of old (most of them derived from the consumerism of 1950’s America); the theories and channels that were “the standard” just a few years ago, are so irrelevant in todays marketing landscape. So why do so many marketeers and ad execs seem so unable to move forward and embrace the new marketing rules? Read More

Back to Basics: Why Targeting Your Market Is Essential

July 4, 2013 |

As marketers we sometimes get caught up in the latest social media platform, new digital campaign or exciting video production. But it’s important to always be certain that the great work we’re producing and the channels we use are appropriate for the audience we’re trying to reach. Read More