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New Marketing

Central European Startup Awards 2015

October 14, 2015 |

Thanks to all of the nominees and guests to this years CESA final held in Vienna. I was very pleased to be invited to host what has turned out to be central Europe’s largest non-pitch startup event. Read More

5 Essential Steps to Marketing Professional Services

October 2, 2015 | | 2 Comments

“Be where your customers are.” This is a timeless piece of advice that applies to all professional services firms, whether your business is insurance, banking, law or accounting services. Read More

Are You Hiding The Best Of Your Website?

August 8, 2015 |

The chances are, that if you’re trying to reach a B2B audience through your website, you’re hiding the best content you have. You may have a slick, persuasive pitch on the homepage but consider for a moment, the possibility that your prospective clients don’t want to read a brochure when they find you online. Read More

How Internal Communications Makes Better Businesses

August 1, 2015 |

According to research by the US-based Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged Read More

CEE LiftOff 2015

April 14, 2015 |

Another great day hosting the CEE LIFTOFF finals in Budapest.
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Ad agencies need to “blow themselves up and start again”.

January 25, 2015 |

According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.” Read More

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

January 12, 2015 |

It’s a contentious issue amongst marketers, but there is a view that content marketing is a threat to traditional advertising. Read More

Even More Reasons To Start Using Video In 2015

December 17, 2014 |

For a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services. Read More

Why Inbound Marketing is the Future of Marketing.

July 12, 2014 |

Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online. Read More

Why You Need Marketing Automation.

May 22, 2014 |

Digital marketing has undergone a quiet revolution of sorts in the past few years. From the earlier focus on PPC, search engine manipulation and display advertising, marketers have now shifted their attention to engaging with prospects via social media channels and providing genuine value through inbound / content marketing. This shift has been helped by the availability of tools that have allowed marketers to identify, analyze, understand and target customers better. Read More