Are You Hiding The Best Of Your Website?

February 27, 2013 | Kent Height

The chances are, that if you’re trying to reach a B2B audience through your website, you’re hiding the best content you have. You may have a slick, persuasive pitch on the homepage but consider for a moment, the possibility that your prospective clients don’t want to read a brochure when they find you online. Read More

Why You Need Marketing Automation.

February 21, 2013 | Kent Height

Digital marketing has undergone a quiet revolution of sorts in the past few years. From the earlier focus on PPC, search engine manipulation and display advertising, marketers have now shifted their attention to engaging with prospects via social media channels and providing genuine value through inbound / content marketing. This shift has been helped by the availability of tools that have allowed marketers to identify, analyze, understand and target customers better. Read More

Even More Reasons To Start Using Video In 2013

February 17, 2013 | Kent Height

For a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services. Read More

How Internal Communications Makes Better Businesses

January 9, 2013 | Kent Height

According to research by the US-based Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged Read More

Why Inbound Marketing is the Future of Marketing.

November 29, 2012 | Kent Height

Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online. Read More

Is Content The Future of Search Marketing?

November 12, 2012 | Kent Height

Google has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More

5 Essential Steps to Marketing Professional Services

October 26, 2012 | Kent Height | 2 Comments

“Be where your customers are.” This is a timeless piece of advice that applies to all professional services firms, whether your business is insurance, banking, law or accounting services. Read More

Ad agencies need to “blow themselves up and start again”.

October 25, 2012 | Kent Height

According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.” Read More

Why you should run your marketing team like a startup.

October 17, 2012 | Kent Height

Anyone that’s worked for a startup knows very well, the energy and enthusiasm that comes from being part of a team creating something new, responding to new challenges on the fly, as and when they arise, working at a million miles an hour and loving every minute of it. It’s fast-paced, it’s exciting and working with a group of like-minded individuals towards a common goal is incredibly rewarding. Read More

Marketing is Dead – Long Live Marketing.

September 24, 2012 | Kent Height

It’s interesting that the well-established and proven marketing tools of old (most of them derived from the consumerism of 1950’s America); the theories and channels that were “the standard” just a few years ago, are so irrelevant in todays marketing landscape. So why do so many marketeers and ad execs seem so unable to move forward and embrace the new marketing rules? Read More