Why Inbound Marketing is the Future of Marketing.

November 29, 2012 | Kent Height

Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online. Read More

Is Content The Future of Search Marketing?

November 12, 2012 | Kent Height

Google has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More

Keep It Real – Keep it Relevant: Finding Content Development Inspiration

November 8, 2012 | Kent Height

We know the importance of keeping our content ‘real’ and relevant for our audience – if we’re not giving them what they want, they’ll find it from our competitors. But when the well of content ideas runs dry it can be hard to find the inspiration we need to produce really compelling, engaging content – what’s a marketer to do? Read More

5 Ways to Produce Content That Wins and Retains Customers.

October 24, 2012 | Kent Height | One Comment

While there are several factors that contribute towards the success of any online marketing activity, the quality of content is arguably the most important. Your reach and SEM success become inconsequential if your content isn’t actively engaging your audience.  Read More

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

September 21, 2012 | Kent Height

It’s a contentious issue amongst marketers, but there is a view that content marketing is a threat to traditional advertising. Read More