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Advertising

Ad agencies need to “blow themselves up and start again”.

January 25, 2015 |

According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.” Read More

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

January 12, 2015 |

It’s a contentious issue amongst marketers, but there is a view that content marketing is a threat to traditional advertising. Read More

Social Video vs. Broadcast Media Advertising

June 7, 2014 |

Social media and online video are two of the biggest trends to have emerged in consumer internet in the last decade. Facebook now boasts 1 billion users; a single video of South Korean singer Psy (‘Gangam Style’) now boasts nearly 532 million views, making it the single most watched clip in internet history. Read More

SodaStream Forced To Pull UK Campaign

November 23, 2013 |

Something odd is going on at ClearCast, the body that clears ads for broadcast in the UK.

After running their new ‘Set The Bubbles Free’ campaign in the US, Sweden and Australia, ClearCast decided hours before the launch of the campaign in the UK, that the seemingly innocuous ad was in fact “denigrating” to the soft drinks market and pulled it from airing on ITV. Read More

10 Movie Product Placement Winners and Losers

October 30, 2013 | | 2 Comments

There can be no doubt that if we were to list movie/brand partnerships, the James Bond franchise would be one of the most successful. Beautiful women, exotic locations and suave sophistication are not the only things that spring to mind when we think about Her Majesty’s most dedicated spy. Read More

Ronaldo Plans UK Move… As A Marketing Student

January 8, 2013 |

Brazilian football legend Ronaldo is rumoured to be moving to the UK to become a marketing man under the mentorship of WPP chief Sir Martin Sorrell. Read More