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Central European Startup Awards 2015

October 14, 2015 |

Thanks to all of the nominees and guests to this years CESA final held in Vienna. I was very pleased to be invited to host what has turned out to be central Europe’s largest non-pitch startup event. Read More

5 Essential Steps to Marketing Professional Services

October 2, 2015 | | 2 Comments

“Be where your customers are.” This is a timeless piece of advice that applies to all professional services firms, whether your business is insurance, banking, law or accounting services. Read More

5 Ways to Produce Content That Wins and Retains Customers.

September 2, 2015 | | One Comment

While there are several factors that contribute towards the success of any online marketing activity, the quality of content is arguably the most important. Your reach and SEM success become inconsequential if your content isn’t actively engaging your audience.  Read More

Are You Hiding The Best Of Your Website?

August 8, 2015 |

The chances are, that if you’re trying to reach a B2B audience through your website, you’re hiding the best content you have. You may have a slick, persuasive pitch on the homepage but consider for a moment, the possibility that your prospective clients don’t want to read a brochure when they find you online. Read More

How Internal Communications Makes Better Businesses

August 1, 2015 |

According to research by the US-based Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged Read More

Keep It Real – Keep it Relevant: Finding Content Development Inspiration

June 23, 2015 |

We know the importance of keeping our content ‘real’ and relevant for our audience – if we’re not giving them what they want, they’ll find it from our competitors. But when the well of content ideas runs dry it can be hard to find the inspiration we need to produce really compelling, engaging content – what’s a marketer to do? Read More

CEE LiftOff 2015

April 14, 2015 |

Another great day hosting the CEE LIFTOFF finals in Budapest.
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Ad agencies need to “blow themselves up and start again”.

January 25, 2015 |

According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.” Read More

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

January 12, 2015 |

It’s a contentious issue amongst marketers, but there is a view that content marketing is a threat to traditional advertising. Read More

Even More Reasons To Start Using Video In 2015

December 17, 2014 |

For a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services. Read More