Blogroll
Are You Hiding The Best Of Your Website?
February 27, 2013 | Kent HeightThe chances are, that if you’re trying to reach a B2B audience through your website, you’re hiding the best content you have. You may have a slick, persuasive pitch on the homepage but consider for a moment, the possibility that your prospective clients don’t want to read a brochure when they find you online. Read More
Why You Need Marketing Automation.
February 21, 2013 | Kent HeightDigital marketing has undergone a quiet revolution of sorts in the past few years. From the earlier focus on PPC, search engine manipulation and display advertising, marketers have now shifted their attention to engaging with prospects via social media channels and providing genuine value through inbound / content marketing. This shift has been helped by the availability of tools that have allowed marketers to identify, analyze, understand and target customers better. Read More
Even More Reasons To Start Using Video In 2013
February 17, 2013 | Kent HeightFor a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services. Read More
Where Does Google Make Its Money?
February 4, 2013 | Kent HeightIt’s funny to think that less than 12 years ago Google launched its pioneering advertising platform AdWords, with just 350 customers. In less than 12 years the search giant has gone from strength to strength and in 2012 Google generated revenues of $50.18 billion, up from $37.91 billion in 2011. Read More
“It’s Time For Social Media To Be Taken Seriously.”
February 1, 2013 | Kent HeightIn their new ‘Seriously Social’ report into the effectiveness of brands’ use of social media, marketing information service Warc claims that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns. Read More
How Internal Communications Makes Better Businesses
January 9, 2013 | Kent HeightAccording to research by the US-based Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged Read More
Ronaldo Plans UK Move… As A Marketing Student
January 8, 2013 | Kent HeightBrazilian football legend Ronaldo is rumoured to be moving to the UK to become a marketing man under the mentorship of WPP chief Sir Martin Sorrell. Read More
Why Inbound Marketing is the Future of Marketing.
November 29, 2012 | Kent HeightWhere It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online. Read More
SodaStream Forced To Pull UK Campaign
November 23, 2012 | Kent HeightSomething odd is going on at ClearCast, the body that clears ads for broadcast in the UK.
After running their new ‘Set The Bubbles Free’ campaign in the US, Sweden and Australia, ClearCast decided hours before the launch of the campaign in the UK, that the seemingly innocuous ad was in fact “denigrating” to the soft drinks market and pulled it from airing on ITV. Read More
Is Content The Future of Search Marketing?
November 12, 2012 | Kent HeightGoogle has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More
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