Back to Basics: Why Targeting Your Market Is Essential... June 4, 2013 | Kent Height
Are You Hiding The Best Of Your Website? February 27, 2013 | Kent Height
Why You Need Marketing Automation. February 21, 2013 | Kent Height
Even More Reasons To Start Using Video In 2013... February 17, 2013 | Kent Height
Where Does Google Make Its Money? February 4, 2013 | Kent Height
“It’s Time For Social Media To Be Taken Seriously.”... February 1, 2013 | Kent Height
How Internal Communications Makes Better Businesses... January 9, 2013 | Kent Height
Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online.
Something odd is going on at ClearCast, the body that clears ads for broadcast in the UK.
After running their new ‘Set The Bubbles Free’ campaign in the US, Sweden and Australia, ClearCast decided hours before the launch of the campaign in the UK, that the seemingly innocuous ad was in fact “denigrating” to the soft drinks market and pulled it from airing on ITV.
We know the importance of keeping our content ‘real’ and relevant for our audience – if we’re not giving them what they want, they’ll find it from our competitors. But when the well of content ideas runs dry it can be hard to find the inspiration we need to produce really compelling, engaging content – what’s a marketer to do?
There can be no doubt that if we were to list movie/brand partnerships, the James Bond franchise would be one of the most successful. Beautiful women, exotic locations and suave sophistication are not the only things that spring to mind when we think about Her Majesty’s most dedicated spy.
According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.”
While there are several factors that contribute towards the success of any online marketing activity, the quality of content is arguably the most important. Your reach and SEM success become inconsequential if your content isn’t actively engaging your audience.
Anyone that’s worked for a startup knows very well, the energy and enthusiasm that comes from being part of a team creating something new, responding to new challenges on the fly, as and when they arise, working at a million miles an hour and loving every minute of it. It’s fast-paced, it’s exciting and working with a group of like-minded individuals towards a common goal is incredibly rewarding.