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Why You Need Marketing Automation.

October 22, 2014 |

Digital marketing has undergone a quiet revolution of sorts in the past few years. From the earlier focus on PPC, search engine manipulation and display advertising, marketers have now shifted their attention to engaging with prospects via social media channels and providing genuine value through inbound / content marketing. This shift has been helped by the availability of tools that have allowed marketers to identify, analyze, understand and target customers better. Read More

Why Inbound Marketing is the Future of Marketing.

July 12, 2014 |

Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online. Read More

Social Video vs. Broadcast Media Advertising

June 7, 2014 |

Social media and online video are two of the biggest trends to have emerged in consumer internet in the last decade. Facebook now boasts 1 billion users; a single video of South Korean singer Psy (‘Gangam Style’) now boasts nearly 532 million views, making it the single most watched clip in internet history. Read More

10 Movie Product Placement Winners and Losers

October 30, 2013 | 2

There can be no doubt that if we were to list movie/brand partnerships, the James Bond franchise would be one of the most successful. Beautiful women, exotic locations and suave sophistication are not the only things that spring to mind when we think about Her Majesty’s most dedicated spy. Read More

“It’s Time For Social Media To Be Taken Seriously.”

August 28, 2013 |

In their new ‘Seriously Social’ report into the effectiveness of brands’ use of social media, marketing information service Warc claims that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns. Read More

Back to Basics: Why Targeting Your Market Is Essential

July 4, 2013 |

As marketers we sometimes get caught up in the latest social media platform, new digital campaign or exciting video production. But it’s important to always be certain that the great work we’re producing and the channels we use are appropriate for the audience we’re trying to reach. Read More

Marketing is Dead – Long Live Marketing.

May 24, 2013 |

It’s interesting that the well-established and proven marketing tools of old (most of them derived from the consumerism of 1950’s America); the theories and channels that were “the standard” just a few years ago, are so irrelevant in todays marketing landscape. So why do so many marketeers and ad execs seem so unable to move forward and embrace the new marketing rules? Read More

Where Does Google Make Its Money?

May 20, 2013 |

It’s funny to think that less than 12 years ago Google launched its pioneering advertising platform AdWords, with just 350 customers. In less than 12 years the search giant has gone from strength to strength and in 2012 Google generated revenues of $50.18 billion, up from $37.91 billion in 2011. Read More

Even More Reasons To Start Using Video In 2013

February 17, 2013 |

For a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services. Read More

Ronaldo Plans UK Move… As A Marketing Student

January 8, 2013 |

Brazilian football legend Ronaldo is rumoured to be moving to the UK to become a marketing man under the mentorship of WPP chief Sir Martin Sorrell. Read More