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Keep It Real – Keep it Relevant: Finding Content Development Inspiration

June 11, 2013 |

We know the importance of keeping our content ‘real’ and relevant for our audience – if we’re not giving them what they want, they’ll find it from our competitors. But when the well of content ideas runs dry it can be hard to find the inspiration we need to produce really compelling, engaging content – what’s a marketer to do? Read More

Is Content The Future of Search Marketing?

June 10, 2013 |

Google has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More

Social Video vs. Broadcast Media Advertising

June 7, 2013 |

Social media and online video are two of the biggest trends to have emerged in consumer internet in the last decade. Facebook now boasts 1 billion users; a single video of South Korean singer Psy (‘Gangam Style’) now boasts nearly 532 million views, making it the single most watched clip in internet history. Read More

Marketing is Dead – Long Live Marketing.

May 24, 2013 |

It’s interesting that the well-established and proven marketing tools of old (most of them derived from the consumerism of 1950’s America); the theories and channels that were “the standard” just a few years ago, are so irrelevant in todays marketing landscape. So why do so many marketeers and ad execs seem so unable to move forward and embrace the new marketing rules? Read More

Where Does Google Make Its Money?

May 20, 2013 |

It’s funny to think that less than 12 years ago Google launched its pioneering advertising platform AdWords, with just 350 customers. In less than 12 years the search giant has gone from strength to strength and in 2012 Google generated revenues of $50.18 billion, up from $37.91 billion in 2011. Read More

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

April 21, 2013 |

It’s a contentious issue amongst marketers, but there is a view that content marketing is a threat to traditional advertising. Read More

Even More Reasons To Start Using Video In 2013

February 17, 2013 |

For a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services. Read More

Ronaldo Plans UK Move… As A Marketing Student

January 8, 2013 |

Brazilian football legend Ronaldo is rumoured to be moving to the UK to become a marketing man under the mentorship of WPP chief Sir Martin Sorrell. Read More

SodaStream Forced To Pull UK Campaign

November 23, 2012 |

Something odd is going on at ClearCast, the body that clears ads for broadcast in the UK.

After running their new ‘Set The Bubbles Free’ campaign in the US, Sweden and Australia, ClearCast decided hours before the launch of the campaign in the UK, that the seemingly innocuous ad was in fact “denigrating” to the soft drinks market and pulled it from airing on ITV. Read More

Ad agencies need to “blow themselves up and start again”.

October 25, 2012 |

According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.” Read More