Kent Height

Ronaldo Plans UK Move… As A Marketing Student

Brazilian football legend Ronaldo is rumoured to be moving to the UK to become a marketing man under the mentorship of WPP chief Sir Martin Sorrell. Read More

Why Inbound Marketing is the Future of Marketing.

Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online. Read More

SodaStream Forced To Pull UK Campaign

Something odd is going on at ClearCast, the body that clears ads for broadcast in the UK.

After running their new ‘Set The Bubbles Free’ campaign in the US, Sweden and Australia, ClearCast decided hours before the launch of the campaign in the UK, that the seemingly innocuous ad was in fact “denigrating” to the soft drinks market and pulled it from airing on ITV. Read More

Is Content The Future of Search Marketing?

Google has made great strides in ensuring that SERPS (search engine result pages) provide results that are as relevant as possible to the search term. Read More

Keep It Real – Keep it Relevant: Finding Content Development Inspiration

We know the importance of keeping our content ‘real’ and relevant for our audience – if we’re not giving them what they want, they’ll find it from our competitors. But when the well of content ideas runs dry it can be hard to find the inspiration we need to produce really compelling, engaging content – what’s a marketer to do? Read More

10 Movie Product Placement Winners and Losers

There can be no doubt that if we were to list movie/brand partnerships, the James Bond franchise would be one of the most successful. Beautiful women, exotic locations and suave sophistication are not the only things that spring to mind when we think about Her Majesty’s most dedicated spy. Read More

5 Essential Steps to Marketing Professional Services

“Be where your customers are.” This is a timeless piece of advice that applies to all professional services firms, whether your business is insurance, banking, law or accounting services. Read More

Ad agencies need to “blow themselves up and start again”.

According to former industry leader and entrepreneur, Cindy Gallop, ad agencies need to “blow themselves up and start again” in order to become relevant. She goes on to say, “You can’t stick on solutions, you can’t just add bits on, which is what everyone’s doing. You need to restructure from the core.” Read More

5 Ways to Produce Content That Wins and Retains Customers.

While there are several factors that contribute towards the success of any online marketing activity, the quality of content is arguably the most important. Your reach and SEM success become inconsequential if your content isn’t actively engaging your audience.  Read More

Why you should run your marketing team like a startup.

Anyone that’s worked for a startup knows very well, the energy and enthusiasm that comes from being part of a team creating something new, responding to new challenges on the fly, as and when they arise, working at a million miles an hour and loving every minute of it. It’s fast-paced, it’s exciting and working with a group of like-minded individuals towards a common goal is incredibly rewarding. Read More