10 Movie Product Placement Winners and Losers... October 30, 2013 | Kent Height
5 Essential Steps to Marketing Professional Services... October 26, 2013 | Kent Height
5 Ways to Produce Content That Wins and Retains Customers.... October 24, 2013 | Kent Height
Are You Hiding The Best Of Your Website? September 8, 2013 | Kent Height
“It’s Time For Social Media To Be Taken Seriously.”... August 28, 2013 | Kent Height
How Internal Communications Makes Better Businesses... August 7, 2013 | Kent Height
Why You Need Marketing Automation. July 22, 2013 | Kent Height
Where It All Began
‘Inbound marketing’, a term coined by HubSpot CEO Brian Halligan, has had a profound impact on marketers’ view of digital marketing, quickly becoming the dominant methodology for attracting new customers and propagating the growth of brands online.
As marketers we sometimes get caught up in the latest social media platform, new digital campaign or exciting video production. But it’s important to always be certain that the great work we’re producing and the channels we use are appropriate for the audience we’re trying to reach.
Anyone that’s worked for a startup knows very well, the energy and enthusiasm that comes from being part of a team creating something new, responding to new challenges on the fly, as and when they arise, working at a million miles an hour and loving every minute of it. It’s fast-paced, it’s exciting and working with a group of like-minded individuals towards a common goal is incredibly rewarding.
We know the importance of keeping our content ‘real’ and relevant for our audience – if we’re not giving them what they want, they’ll find it from our competitors. But when the well of content ideas runs dry it can be hard to find the inspiration we need to produce really compelling, engaging content – what’s a marketer to do?
Social media and online video are two of the biggest trends to have emerged in consumer internet in the last decade. Facebook now boasts 1 billion users; a single video of South Korean singer Psy (‘Gangam Style’) now boasts nearly 532 million views, making it the single most watched clip in internet history.
It’s interesting that the well-established and proven marketing tools of old (most of them derived from the consumerism of 1950’s America); the theories and channels that were “the standard” just a few years ago, are so irrelevant in todays marketing landscape. So why do so many marketeers and ad execs seem so unable to move forward and embrace the new marketing rules?
It’s funny to think that less than 12 years ago Google launched its pioneering advertising platform AdWords, with just 350 customers. In less than 12 years the search giant has gone from strength to strength and in 2012 Google generated revenues of $50.18 billion, up from $37.91 billion in 2011.
For a while now I’ve been highlighting the power of video in reaching and affecting online audiences. Well, a new infographic from Invodo shows how the persuasive power of video continues to motivate online audiences to engage with brands and… well, buy your products and services.